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Consumer Behavior

Sydney Sweeney Novig Campaign Divides Athletes Over Sexualized Imagery

The polarized reaction has turned a viral sports‑betting spot into a reputational risk for Novig and a wider debate about sexualization in sport.

Sydney Sweeney’s Nearly Nude Novig Ad Draws Sharp Pushback From Female Athletes

Dua Lipa Sues Samsung Over TV Box Photo, Seeks $15 Million