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Programmatic Advertising

OpenAI’s ChatGPT Ads Pilot Hits $100 Million in Six Weeks

Next comes a self-serve buying launch in April, plus tests in Canada, Australia, New Zealand.

Amazon Sets May 11 Beacon Upfront, Uses CES to Preview Unified Ad Stack for Live Events

Spotify Posts Q3 Beat With Higher Margins and Users, Guides to Strong Operating Income

Netflix Opens Ad Inventory to Amazon DSP in Q4 Across 11 Markets

Amazon Ads Teams Up With Roku, Disney for Unified CTV Ad Platform