Overview
- OpenAI says its U.S. ChatGPT ads test cleared more than $100 million in annualized revenue within six weeks of launch.
- The company counts over 600 advertisers, plans a self-serve tool in April to open access, and hired former Meta executive David Dugan to lead ad solutions.
- OpenAI plans to extend the pilot to Canada, Australia and New Zealand in the coming weeks.
- Ads appear as labeled units at the bottom of answers, do not change what the chatbot says, exclude minors and sensitive topics, and do not share chats with marketers.
- Although about 85% of free and Go users are eligible, fewer than 20% see ads each day, a cautious rollout that some brands call slow while OpenAI reports steady trust scores and low dismissal rates.