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Pricing Strategies

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McDonald's Preps 'McValue 2.0' With $3 Items and $4 Breakfast for April U.S. Rollout

The value push targets customers who drifted away after post‑pandemic price increases eroded the chain's low-cost image.

Wendy’s Revamps Value Menu With $4, $6 and $8 ‘Biggie Deals’

Taco Bell Sets Jan. 22 Launch for Luxe Value Menu With 10 Items at $3 or Less

McDonald's Revives Extra Value Meals as CEO Cites 'Two-Tier' U.S. Economy

McDonald’s Brings Back Extra Value Meals Nationwide on Sept. 8 With $5 and $8 Deals

McDonald’s to Cut Combo Prices by About 15% Nationwide Starting in September