Overview
- The Wall Street Journal reported that McDonald's plans an April launch of $3‑and‑under items and $4 breakfast deals, including options like a sausage biscuit or four-piece McNuggets and a McMuffin with hash brown and coffee.
- Franchisee groups gave the plan “unanimous alignment,” with restaurant training expected to begin in the coming weeks ahead of the rollout, according to internal communications.
- The initiative, internally called McValue 2.0, will replace last year’s buy‑one‑add‑one‑for‑a‑dollar promotion and extends a two‑year sequence of value efforts.
- McDonald's and its franchisees spent about $85 million promoting discounted combos last year, and CFO Ian Borden said roughly $35 million in operator support tied to lower prices ends in March.
- The strategy aims to win back budget‑conscious and lower‑income diners and bolster breakfast traffic as rival chains push their own lower‑priced offers.