Business ❯ Economics ❯ Market Trends ❯ Consumer Behavior

Price Sensitivity

PepsiCo Unveils Reset With Price Cuts, 20% U.S. SKU Culling and Workforce Changes

The overhaul follows pressure from Elliott Investment Management, channeling savings into lower everyday prices.

Counterpoint Sees Apple Overtaking Samsung in 2025 Smartphone Shipments

Wendy’s to Close Hundreds of U.S. Restaurants Under Project Fresh

Starbucks Cedes Control of China Stores to Boyu Capital in $4 Billion Joint Venture

Kimberly-Clark Tops Q2 Estimates, Raises 2025 Guidance

Macy's Cuts Profit Forecast, Holds Sales Target Under Tariff Pressures