Overview
- Netflix, which updated its U.S. pricing page Thursday, set monthly rates at $8.99 for Standard with ads, $19.99 for Standard, and $26.99 for Premium.
- New prices apply immediately for new sign‑ups, with existing members notified by email one month before their billing changes.
- Fees to add people outside a household rose to $7.99 on ad‑supported plans and $9.99 on ad‑free plans, with Standard allowing one extra member and Premium up to two.
- Netflix says higher rates will support a larger slate and new formats such as live events and video podcasts, with about $20 billion in 2026 content spending and ad revenue expected to roughly double to around $3 billion.
- TD Cowen estimates the changes will lift average revenue per subscriber in the U.S./Canada region by about 6% in 2026, as the company shifts focus after stepping back from a Warner Bros. deal and receiving a $2.8 billion breakup fee.