Video Games ❯ Game Development ❯ Game Design ❯ User Experience

Player Engagement

EA Launches EA Advertising to Put Dynamic Ads Inside Its Games

The company built a proprietary ad server and SDK for its Frostbite engine to sell bespoke, real‑time brand integrations that could enable programmatic buying later.

16 ARTICLES

2w ago

Hands-On Previews Set Stage for Dragon Quest Smash/Grow’s Mobile Roguelite Launch

6 ARTICLES

2mo ago

Skate Adds Nike SB Event With Night Skating and Temporary Free Grom Access

5 ARTICLES

6mo ago

Guides Lock In Paving the Way Locations in Arc Raiders

28 ARTICLES

6mo ago

Octopath Traveler 0 Launches With Strong Early Reviews Across Consoles and PC

12 ARTICLES

6mo ago

Battlefield 6 Opens One-Week Multiplayer Trial via Redsec

7 ARTICLES

7mo ago

Battlefield 6 Tweaks Challenge Rerolls After Redsec Backlash

96 ARTICLES

8mo ago

Battlefield 6 Launch Surges as Servers Hit Capacity and Queues Form

30 ARTICLES

8mo ago

Battlefield 6 Launches October 10 With 200+ Day-One Fixes and Open Weapons Default

64 ARTICLES

8mo ago

Ghost of Yōtei Launches on PS5 to Strong Reviews

3 ARTICLES

8mo ago

Xbox Schedules 25+ Releases for Sept. 29–Oct. 3, Led by Final Fantasy Tactics and LEGO Party

9 ARTICLES

8mo ago

PlayStation Launches Franchise Rewards, Letting Trophy Holders Buy Exclusive Ghost of Tsushima Merch

52 ARTICLES

10mo ago

Wuchang: Fallen Feathers Launch Draws 115,000 Players Despite Steam Performance Backlash

32 ARTICLES

11mo ago

Death Stranding 2 PS5 Launch Draws Praise with Novel Player-Driven Mechanics

10 ARTICLES

this yr.

Rematch Draws Over One Million Players and Gears Up for Crossplay

13 ARTICLES

last yr.

Funcom Overhauls Dune: Awakening PvP in 1.1.0.15 Update

Player Engagement

EA Launches EA Advertising to Put Dynamic Ads Inside Its Games

Bungie Relaunches Marathon With Free Week, Inventory Wipe and PvP‑Lite Test

Forza Horizon 6 Guides Pinpoint 15 Barn Finds and 9 Treasure Cars Across Japan

Forza Horizon 6 Early Access Sets PC Player Record Ahead of May 19 Launch

Hands-On Previews Set Stage for Dragon Quest Smash/Grow’s Mobile Roguelite Launch

Skate Adds Nike SB Event With Night Skating and Temporary Free Grom Access

Guides Lock In Paving the Way Locations in Arc Raiders

Octopath Traveler 0 Launches With Strong Early Reviews Across Consoles and PC

Battlefield 6 Opens One-Week Multiplayer Trial via Redsec

Battlefield 6 Tweaks Challenge Rerolls After Redsec Backlash

Never miss stories about

Player Engagement

Battlefield 6 Launch Surges as Servers Hit Capacity and Queues Form

Battlefield 6 Launches October 10 With 200+ Day-One Fixes and Open Weapons Default

Ghost of Yōtei Launches on PS5 to Strong Reviews

Xbox Schedules 25+ Releases for Sept. 29–Oct. 3, Led by Final Fantasy Tactics and LEGO Party

PlayStation Launches Franchise Rewards, Letting Trophy Holders Buy Exclusive Ghost of Tsushima Merch

Wuchang: Fallen Feathers Launch Draws 115,000 Players Despite Steam Performance Backlash

Death Stranding 2 PS5 Launch Draws Praise with Novel Player-Driven Mechanics

Rematch Draws Over One Million Players and Gears Up for Crossplay

Funcom Overhauls Dune: Awakening PvP in 1.1.0.15 Update

Never miss stories about

Player Engagement