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Marketing Strategies

McDonald’s CEO Downplays Viral ‘Big Arch’ Bite in WSJ Interview

He calls the attention a marketing win for the Big Arch launch.

McDonald’s Revives McDonaldland Universe With Limited-Time Meal

McDonald’s Launches New McValue Menu Nationwide

Kamala Harris and Liz Cheney Unite to Appeal to Republican Voters

Stephen Curry's Heroics Lead Team USA to Olympic Gold Over France

McDonald's Extends Popular $5 Meal Deal Through August