Overview
- Chris Kempczinski used a Wall Street Journal interview to address the clip and said the buzz helped McDonald’s new Big Arch burger.
- He said he took a tiny bite because his mother taught him not to talk with his mouth full.
- He rejected online rumors that he is a vegetarian.
- The Instagram reel drew mockery for a small bite, stiff delivery, and calling the burger a “product,” and it has topped 16 million views.
- Rivals leaned in, with Burger King’s CEO posting a big-bite Whopper video, showing how executive posts now fuel fast-food marketing jousts.