Economics ❯ Sports Economics

Market Trends

Transfer Fees Player Valuation Viewership Trends Sponsorship Growth Investment in Sports Investment Strategies Consumer Spending Athlete Earnings Franchise Expansion Cord Cutting

Mendoza Goes No. 1 as 2026 Rookie Deals Hit New Highs

A larger cap tied to preset draft slots drives the surge in first-round money.

Exeter Chiefs Set for Member Vote on US-Backed Takeover

Bayern’s Rummenigge Pushes Agent-Fee Crackdown, Floats Legal Action

Sportico Projects Shohei Ohtani to Earn $125 Million in 2026 Endorsements, a Nominal Record for an Active Athlete

UEFA Finance Report: European Clubs Reach €28.6 Billion as Bundesliga Edges LaLiga

Premier League Unveils ‘Premier League Plus’ Pilot in Singapore, Streaming Every Match Next Season

Real Madrid Tops Deloitte Money League With €1.16 Billion as Top 20 Reach Record €12.4 Billion

Australian Open Sets Record A$111.5 Million Purse as Players Push for Bigger Revenue Share

Al Ittihad Owner Says He’d Hand Messi a ‘Blank Cheque’ After Claiming €1.4 Billion Offer

NBA Touts 87 Million Season Reach as Average Viewership Rises About 27%

Cricket Australia Posts A$11.3 Million Loss, Weighs Private Ownership for Big Bash Teams

Victor Wembanyama Scores 40 in Return as Spurs Rout Mavericks

Amorim Says Manchester United Is Exploring Winter Friendlies

Cardinals Acknowledge MLB-Worst Attendance Drop as Bloom Takes Over

ISRL Rider Auction Sets Rs 6 Crore Record as Season 2 Rosters Lock In

Manchester City Secures £1 Billion 10-Year Puma Kit Sponsorship

T.J. Puchyr Acquires Rick Ware Racing With Plans for Three-Car Cup Team

NBA Announces 10% Salary Cap Increase for 2025-26 Season

Maverick Carter Advises $5 Billion Effort to Launch Global Basketball League

NBA Team Valuations Rise to $4.6 Billion Average, Warriors Lead at $9.14 Billion