Overview
- The new app, Premier League Plus, will offer live access to all 380 matches each season along with a 24/7 stream of shoulder and magazine programming.
- Backed by a six-year partnership with Singapore telco StarHub, the rollout marks the first time the league will manage pricing, promotion, churn and customer relationships directly.
- Chief executive Richard Masters announced the move at the FT Business of Football Summit, describing it as a carefully chosen pilot to inform potential use in other markets.
- The launch will coincide with the opening of a Premier League Studios production hub in London’s Olympia to support in‑house content and distribution.
- League executives say traditional broadcaster deals remain the bedrock of the business, and while some speculate about broader changes such as the UK 3pm blackout, no policy shift has been announced.