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Consumer Behavior

Retail Price War Pushes Apple’s M5 MacBooks and iPad Pro to New Lows

Apple’s move to a 512GB base has reset price anchors, prompting short-lived, SKU-specific cuts.

Amazon Drives Record-Low M5 MacBook Deals, With the 13-Inch Air at $949

MacBook Air M4 Drops to $738–$749 for Cyber Monday as Stock Tightens

Amazon’s Prime Day Audio Deals Hit Record Lows on AirPods and More