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Retail Price War Pushes Apple’s M5 MacBooks and iPad Pro to New Lows

Apple’s move to a 512GB base has reset price anchors, prompting short-lived, SKU-specific cuts.

Overview

  • Amazon and B&H posted fresh record lows over the weekend, following Friday’s B&H in-cart coupons that briefly undercut Amazon on several M5 MacBook Air builds.
  • Deep cuts hit pro laptops, including a 14-inch M5 Pro with 24GB RAM and 2TB storage at $2,599.99, a 16-inch M5 Pro 24GB/1TB at $2,450, and an M5 MacBook Pro 32GB/1TB at $1,799.
  • Amazon priced the 13-inch M5 iPad Pro 512GB at $1,348, while Best Buy’s open-box units offered up to $300 off for shoppers willing to buy refurbished.
  • MacBook Air deals are narrowing and tied to color and configuration, with the 13-inch model at $999 on Amazon as of Saturday only in Midnight and Sky Blue.
  • Reports of tight MacBook Neo supply persist, and a new A18 Pro chip run to meet demand could affect near-term pricing and availability.