Business ❯ Marketing ❯ Consumer Behavior

Brand Loyalty

Nostalgia Marketing Target Audience Boycotts Social Media Influence Brand Trust Controversy Impact Emotional Attachment Membership Programs Product Relaunch Public Relations

Nike Shares Fall to 12‑Year Low as Company Names New Chief Commercial Officer

The drop signals continued revenue pressure caused by slumping Greater China sales, heavy discounting, margin erosion.

KFC Launches Global Next Chapter With Boneless Menu, New Drinks and Rebrand

McDonald’s Unveils ‘McDonald’s > NEXT’ to Combine Automation, Menu Upgrades and New Restaurant Design

Disney Turns Old Rides Into ‘New’ Attractions With Large-Scale Refurbs

Victoria's Secret to Change NYSE Ticker to VSXY

Best Buy Pulls OnePlus Demo Phones as Nothing Takes Their Place

Coca-Cola Revives Mr. Pibb With Spicier Cherry Formula and 30% More Caffeine

Michelob Ultra Becomes No. 1 U.S. Beer, Unseating Modelo

Fan Sites Warn Magic Kingdom Ticket Prices Could Jump 150%

Aldi Unveils UK’s First Specialbuy Temporary Tattoo Collection

Krispy Kreme to swap rival ‘dupe’ doughnuts for free Original Glazed on National Doughnut Day

Myer and Premier Investments Finalize $864 Million Merger

Mountain Dew Unveils New Logo Emphasizing Its Mountain Heritage

Coke and Pepsi Boycotts Propel Local Soda Brands in Muslim-Majority Countries