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Brand Loyalty

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KFC Launches Global Next Chapter With Boneless Menu, New Drinks and Rebrand

KFC says the relaunch aims to modernize the brand to broaden visit occasions to reverse U.S. share slippage.

Disney Turns Old Rides Into ‘New’ Attractions With Large-Scale Refurbs

Victoria's Secret to Change NYSE Ticker to VSXY

Best Buy Pulls OnePlus Demo Phones as Nothing Takes Their Place

Coca-Cola Revives Mr. Pibb With Spicier Cherry Formula and 30% More Caffeine

Michelob Ultra Becomes No. 1 U.S. Beer, Unseating Modelo

Fan Sites Warn Magic Kingdom Ticket Prices Could Jump 150%