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KFC Launches Global Next Chapter With Boneless Menu, New Drinks and Rebrand

KFC says the relaunch aims to modernize the brand to broaden visit occasions to reverse U.S. share slippage.

Overview

  • KFC publicly rolled out its global “next chapter” this week, announcing a coordinated package of menu, beverage, restaurant design and visual-identity changes.
  • The menu push centers on boneless items built for dipping and snacking plus a new “Dunked” line of sauce‑drenched tenders, wings and sandwiches already live in South Africa and India.
  • The company unveiled a global sauce “pantry” of more than 20 flavors, with examples like Chimichurri Ranch and Hot Honey Habanero designed for local tailoring and flavor exploration.
  • Kwench by KFC, a beverage platform featuring boba refreshers, shakes, sparkling lemonades and iced coffees, is moving from pilot to permanent menus in Australia and Canada this year.
  • KFC will start rolling the changes market by market with initial UK and Ireland rollouts and new restaurant formats arriving later in 2026, including an open‑concept McKinney, Texas site late this summer and a two‑story Dubai flagship in the fall as part of a push to regain U.S. share lost to newer chicken rivals.