Entertainment ❯ Film ❯ Film Marketing ❯ Promotional Strategies

Audience Engagement

‘The Mandalorian and Grogu’ Tracking to a ~$80 Million Memorial Day Opening

The first Star Wars movie since 2019 is a key test of whether a Disney+ hit can pull audiences into theaters.

Early Reviews Call A24’s ‘The Drama’ a Bold, Unsettling Rom-Com Ahead of Friday Release

Warner Bros.’ The Bride! Opens to $13.6 Million Worldwide, Ending Nine-Film No. 1 Run

Sydney Sweeney Says Press Drove Glen Powell Romance Rumors, Denies 'Leaning In'

Bald-Only 'Bugonia' Screening Set for Tonight in Los Angeles

A24 Unveils New Trailers for Eternity, an Afterlife Romance Starring Elizabeth Olsen

Weapons Opens to Rave Reviews and Strong Box Office Forecasts

James Gunn’s Superman Relaunch Unveils Two Credit Scenes and Supergirl Tease

Thunderbolts* Falls $54M Short of Break-Even, Fuels Marvel’s Pivot to Blockbuster Franchises