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Audience Engagement

NBA First Round Hits 33-Year Viewership High After Sixers–Celtics Game 7 Draws 11 Million

A broader broadcast slate lifted the NBA's opening round to a 33-year viewership high.

NBA Reports 24-Year High Reach, 16% Ratings Gain in First Season of New TV Deals

Apple Details Week-Long F1 Plan Ahead of 2026 U.S. Rights Takeover

Adam Silver Draws Backlash for Calling NBA a ‘Highlights-Based Sport’ as New Media Deals Reshape Viewing