Overview
- Apple’s global head of sports said coverage will extend across the full week rather than focusing solely on race day.
- He said Apple will bring the entire company to the project, exploring uses of its hardware and software to enhance the fan experience.
- Apple previously used iPhones as live cameras in MLB and supplied iPhone 15 Pro–based tech for the F1 movie, tools it may evaluate for live F1 coverage.
- F1 executive Ian Holmes cited Apple’s enthusiasm and brand fit for the rights shift, with a reported ~$150 million annual offer exceeding ESPN’s roughly $85 million.
- Observers question reach given Apple TV’s small U.S. viewing share, as F1 touts a unified home for content and points to the May 3 Miami Grand Prix as an early test.