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Amazon Alexa

Amazon Rolls Alexa+ Out Free to Eligible Fire TV Devices

Automatic U.S. upgrades widen access to Amazon’s generative‑AI assistant with premium capabilities reserved for Prime or paid plans.

Amazon Previews AI Toolkit and Open MCP Support to Make Alexa+ Control Smarter

Amazon Launches Alexa+ Early Access in the UK

Amazon Launches Adults-Only 'Sassy' Personality for Alexa+

Echo Show 8, 11, 15 and 21 Hit Record-Low Prices as Alexa+ Rolls Out Nationwide

Amazon Auto-Upgrades Some Prime Devices to Alexa+, Offers Voice Rollback

Razer Pushes Into AI Hardware at CES 2026 With Project Motoko Headset Concept and Project Ava Hologram

Amazon Rolls Out Alexa+ Greetings, Letting Ring Doorbells Converse With Visitors

Amazon Expands Alexa+ Shopping With Auto-Buy, Price Tracking and Echo Show Hub

Amazon Launches Alexa+ in Canada With Early Access Rollout

Amazon’s Echo Dot Max and New Echo Studio Go on Sale as Alexa+ Hardware Rolls Out

Amazon Launches Alexa+ Echo Lineup With On‑Device AI as Preorders Open and Deals Begin

Amazon Pivots Hardware to Alexa+ With New Echo Lineup, AZ3 Chips and Omnisense

Amazon Sets Sept. 30 Devices Event in New York as Teasers Point to Echo, Kindle, Fire TV