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Amazon Launches Alexa+ Echo Lineup With On‑Device AI as Preorders Open and Deals Begin

On-device AZ3 chips and Omnisense sensors put Alexa+ responsiveness at the center, with Prime Big Deal Days discounts already live.

Overview

  • Amazon introduced four Echo models designed for Alexa+: Echo Dot Max ($100/£99.99), Echo Show 8 ($180), Echo Show 11 ($220/£219.99) and Echo Studio ($220).
  • The Echo Dot Max ships Oct. 29, Echo Show 8 and Echo Show 11 arrive Nov. 12, and Echo Studio follows Nov. 15, with preorders now available.
  • New AZ3/AZ3 Pro silicon and an Omnisense sensor platform enable on‑device language and vision models for faster, more context‑aware interactions.
  • Early retailer deals are live ahead of Prime Big Deal Days on Oct. 7–8, including Echo Dot at $34.99 in the U.S. and £29.99 in the U.K., plus Echo Dot Kids at £29.99 with one year of Amazon Kids+ through Oct. 14.
  • U.K. pricing competition includes third‑party offers such as a Wowcher Echo Dot 5th Gen promotion, reflecting broader discounting around Amazon’s sale event.