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Sydney Sweeney Novig Campaign Divides Athletes Over Sexualized Imagery

The polarized reaction has turned a viral sports‑betting spot into a reputational risk for Novig and a wider debate about sexualization in sport.

Sydney Sweeney’s Nearly Nude Novig Ad Draws Sharp Pushback From Female Athletes

Sydney Sweeney Stars Nude in Novig ‘Just Sports’ Ad While Joining Company as Equity Partner

Sydney Sweeney Denounces Hate, Says Silence ‘Widened the Divide’ in American Eagle Ad Furor

Sydney Sweeney Says American Eagle Backlash ‘Didn’t Affect’ Her in First Public Comments

Trump Endorses Sweeney Jeans Ads, American Eagle Stock Reaches Multiyear High

American Eagle’s Sydney Sweeney Denim Campaign Draws Criticism Over Eugenics Connotations and Boosts Stock