Overview
- Sweeney told People she did the ad because she loves the brand and does not support the views others attached to it.
- The July spot includes the line contrasting heredity and clothing: “Genes are passed down … My jeans are blue.”
- American Eagle reiterated the campaign “is and always was about the jeans,” emphasizing it was about her story and how everyone wears AE with confidence.
- Her earlier GQ remark — “I did a jean ad” — drew renewed criticism, leading to this more direct response during promotion for The Housemaid.
- The controversy attracted national political commentary, and reporting has cited strong sales and a notable share jump for American Eagle.