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Viewership Trends

Data Analysis NCAA Basketball NASCAR Events Advertising Impact Streaming Growth ESPN Ratings Audience Engagement Nielsen Methodology

5 ARTICLES

last mo.

MLB All‑Star Game Scores Biggest TV Audience Since 2018

The split between a strong broadcast audience and smaller streaming viewership highlights a trade-off between scale and younger demographics that could reshape how leagues sell rights.

3 ARTICLES

3mo ago

Prime Video’s Coca‑Cola 600 Draws 3.06 Million and Signals a Streaming Bounce for NASCAR

3 ARTICLES

4mo ago

WrestleMania Simulcasts Average 1.72 Million on ESPN Networks

8 ARTICLES

8mo ago

Non-Playoff Bowls Jump 13% as Pop-Tarts Bowl Draws 8.7 Million

9 ARTICLES

11mo ago

Sky Sets Ryder Cup Records as NBC Posts Lowest U.S. Sunday This Century