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Simply NKD

PepsiCo Debuts Dye-Free Doritos and Cheetos 'Simply NKD' for Dec. 1 U.S. Launch

The rollout offers a dye-free choice in response to pressure to curb petroleum-based color additives.

PepsiCo Unveils ‘Simply NKD’ Doritos and Cheetos Without Artificial Colors or Flavors, Hitting Stores Dec. 1