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Marketing Strategies

Lionsgate Debuts Second Trailer for The Hunger Games: Sunrise on the Reaping

The trailer foregrounds Haymitch’s origin in the 50th Hunger Games and signals the film’s role in seeding Panem’s wider uprising.

‘Michael’ Sets Box-Office Record With $97 Million U.S. Debut

Hunger Games Prequel Announces Open Casting Call as Streaming Revival Nears