Video Games ❯ Game Development ❯ Pricing Strategies

Market Trends

Grand Theft Auto 6 GTA 6 Consumer Behavior Xbox GTA VI Community Reception The Outer Worlds 2 Borderlands 4

GTA 6 Pricing Debate Intensifies as New Study Points to $70 Sweet Spot

Rockstar has not set a price as consumer research undercuts $100 predictions.

Microsoft Reverses $80 Game Pricing, Keeps The Outer Worlds 2 at $69.99

Gearbox CEO Addresses $80 Borderlands 4 Pricing Backlash