Business ❯ Retail ❯ Supermarkets ❯ Pricing Strategies

Discounting

Lidl Triggers Fresh Round of Butter Price Cuts Across German Chains

Retailers cite lower raw‑material costs to assert price leadership on a key signal item.

Aldi Cuts Orange Juice Prices, Reigniting German Discounters’ Price Fight

Major German Retailers Cut Butter Prices After Record Highs