Business ❯ Marketing ❯ Brand Management ❯ Consumer Perception

Value Proposition

McDonald’s to Cut Combo Prices by About 15% Nationwide Starting in September

The chain is subsidizing operators to restore a clear value message after traffic from lower-income diners fell.

Luxury Brands Face Challenges as Consumer Habits Shift During Economic Downturn

McDonald's Faces E. coli Outbreak Linked to Slivered Onions