Business ❯ Marketing ❯ Brand Management ❯ Customer Engagement

Promotional Strategies

McDonald’s to Cut Combo Prices by About 15% Nationwide Starting in September

The chain is subsidizing operators to restore a clear value message after traffic from lower-income diners fell.

KFC Launches Kentucky Fried Comeback With Free Buckets and Fried Pickles

Variety Wholesalers Reopens 78 Big Lots Stores Across Nine States

Starbucks Faces Declining Sales and Customer Dissatisfaction