Business ❯ Marketing ❯ Brand Management ❯ Consumer Behavior

Pricing Strategies

Estée Lauder Warns of $100 Million Tariff Hit as Coty Posts Loss and Shifts Production to U.S.

Tariff pressure plus soft demand force restructuring, inventory cuts, selective price increases, onshoring.

Gap Inc. Delivers Q1 Earnings Beat but Warns of $100M–$150M Tariff Impact

Birkenstock Raises Guidance and Plans Global Price Hikes to Offset Tariffs