Business ❯ Retail ❯ Supermarkets ❯ Pricing Strategies

Discounting

Morrisons Scales Discount Middle-Aisle Push With Half-Price Deals to Take On Aldi and Lidl

The grocer is betting on time-limited non-food bargains to regain shoppers after a year of heavy losses.

Lidl Triggers Fresh Round of Butter Price Cuts Across German Chains

Aldi Cuts Orange Juice Prices, Reigniting German Discounters’ Price Fight

Major German Retailers Cut Butter Prices After Record Highs