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Cultural Impact

Far-Right Proud Boys Co-Opt Sydney Sweeney’s Jeans Campaign

American Eagle insists the slogan is purely about denim despite its political co-option.

Sydney Sweeney Denim Ad Draws Presidential Praise and Red Carpet Heckling

Trump Endorses Sweeney Jeans Ads, American Eagle Stock Reaches Multiyear High

American Eagle Maintains ‘Great Jeans’ Campaign as Critics Cite Eugenics Overtones