Video Games ❯ Gaming Industry ❯ Pricing Strategies

Consumer Behavior

Market Trends ARC Raiders Executive Decisions Horizon Zero Dawn

Embark Cuts Arc Raiders Price in 15 Countries, Promises Automatic Preorder Refunds

Embark says the lower prices aim to correct uneven regional storefront conversions before launch.

Gearbox CEO Addresses $80 Borderlands 4 Pricing Backlash