Entertainment ❯ Film ❯ Marketing

Campaigns

Viral Marketing Disney Wicked Promotional Strategies Taglines Audience Engagement Audience Reception Nostalgia Toy Story 5 Netflix M3GAN 2.0 Cult Sensation Roundup Reveal Week Kraven the Hunter Effectiveness Trailers Red Carpet How to Train Your Dragon Universal Pictures Yas Island Family Appeal Warner Bros. Family Targeting Social Media Buzz Livestream Promotions Warner Bros. Strategies Event-driven Marketing Celebrity Involvement Box Office Success Retro Marketing Anticipation Building Partnerships Word of Mouth Teasers Neon Pay-It-Forward Tron: Ares Budgeting NEON Paramount Pictures Longlegs-esque Super Bowl Spot Postcard Distribution Ticket Sales Warner Bros. Pictures Brave New World Nonprofit Partnerships Star Wars Holiday Smile Focus Features Star Wars Marketing One Wish Willow Global Marketing

5 ARTICLES

3mo ago

Toy Story 5 Tracks Toward $150 Million U.S. Opening

Industry tracking credits strong youth and family demand plus a fresh marketing push for raising expectations of a franchise best when the film opens in June.

9 ARTICLES

4mo ago

Paramount Dates New Longlegs Film for January 14, 2028

9 ARTICLES

4mo ago

Disney Launches Roundup Reveal Week as Mattel Debuts Tech-Driven Toy Story 5 Line

7 ARTICLES

4mo ago

‘The Mandalorian & Grogu’ Heads to Theaters May 22 as Tracking Points to ~$71 Million Opening

6 ARTICLES

9mo ago

Christy Sets Record for Worst Second-Weekend Drop as Theaters Cut 1,200 Screens

6 ARTICLES

11mo ago

Tron: Ares Tracking to $44 Million U.S. Debut as Presales Reach $2 Million

7 ARTICLES

11mo ago

Paramount Global Marketing and Distribution Chief Marc Weinstock Exits as Josh Goldstine Nears Deal

4 ARTICLES

last yr.

Pixar Seeks Audience Boost as Elio Underperforms at Box Office

9 ARTICLES

last yr.

Superman Opening Weekend Projections Range From $90M to $145M for DC Reboot

7 ARTICLES

last yr.

Jurassic World Rebirth Projected to Gross $120–125 Million in Five-Day North American Debut