Entertainment ❯ Film ❯ Marketing ❯ Promotional Strategies

Audience Reception

Disney Seeks Cheaper, Shorter 'Avatar' 4 and 5

Talks follow 'Fire & Ash' falling short of earlier totals, with no formal greenlight.

Fantastic Four: First Steps Crosses $508 Million Worldwide After Labor Day Bump

Weapons Opens No. 1 With $71.8 Million Worldwide Debut

Thunderbolts* Falls $54M Short of Break-Even, Fuels Marvel’s Pivot to Blockbuster Franchises