Entertainment ❯ Film ❯ Marketing ❯ Strategies

Audience Engagement

‘Super Mario Galaxy’ Scores 2026’s Biggest U.S. Debut, Races Past $200 Million in 6 Days

Record in-theater merchandise points to durable demand for Nintendo and Illumination’s franchise.

‘One Battle After Another’ Nears $143 Million Worldwide as Industry Estimates Flag $100 Million Shortfall