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Apple Launches Four-Day Lunar New Year Sale in China With Discounts Up to 1,000 Yuan

The campaign steers discounts to non‑Pro models to nudge demand in a cooling market favoring lower‑priced rivals.

Leakers Say iPhone 18 Pro Max Could Be Heaviest Yet as Thicker Chassis Rumored

Apple’s M5 Wins Praise, but Tests Flag Thermal Limits on Base MacBook Pro

John Sculley Says OpenAI Is Apple’s First Real Rival in Decades

Global Tablet Shipments Jump 13.1% in Q2 as Apple Tops Market with 12.7 Million iPads

Apple’s M5 iPad Pro Enters OLED Panel Mass Production Ahead of October Launch

Apple Introduces Refurbished Apple Watch Series 10 With Up to 15% Off