Business ❯ Automotive ❯ Market Trends ❯ Pricing Strategies

Affordable Vehicles

Ford Names Sub-$30K EV Pickup Fathom as It Previews $25K SUV and Sub-$40K Mustang to Dealers

The moves mark a deliberate push toward much cheaper models to restore profitability and broaden Ford's mass-market lineup.

Camaro Pushed to 2029 as Ford Unveils Four‑Door Mustang Prototype

Dacia Unveils Striker, a Sub‑€25,000 C‑Segment Crossover