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Novo Nordisk Sues Lilly Over Weight‑Loss Ads as GLP‑1 Rivalry Intensifies

The case seeks to curb Eli Lilly’s consumer ads and could change how head‑to‑head trial results are shown to patients and prescribers.

Novo Nordisk Asks Court to Halt Lilly’s National GLP‑1 Ads

Novo Nordisk Sues Eli Lilly Over Alleged Misleading GLP‑1 Ads