Overview
- Mark Zuckerberg and Priscilla Chan attended Prada’s Fall/Winter 2026 show in Milan on Feb. 26, seated beside executives Lorenzo Bertelli and CEO Andrea Guerra and near Anna Wintour.
- Zuckerberg posted a thank-you on Instagram after the event, and the couple wore coordinated Prada looks including matching loafers.
- Reuters previously reported Prada held exploratory talks with EssilorLuxottica on smart glasses, and industry coverage has suggested a Prada-branded version of Meta’s AI eyewear, but no deal has been confirmed.
- Meta already sells AI glasses through EssilorLuxottica’s Ray-Ban and Oakley brands, with outlets citing more than 7 million units sold in 2025.
- The high-profile appearance followed Zuckerberg’s recent testimony in a Los Angeles trial over alleged social-media harms and renewed public scrutiny of privacy risks tied to camera-equipped wearables.