Overview
- Zillow said Friday that 28 more brokerages joined Zillow Preview, lifting participation to nearly 60.
- The program lets firms show coming‑soon homes on Zillow and Trulia before they go live in local multiple listing services, visible to anyone online.
- Zillow says the pre‑market window helps sellers and agents test pricing, gauge interest, and line up showings ahead of the official launch.
- Buyers do not need to work with a specific brokerage to view or inquire about these homes, which Zillow frames as a contrast to private networks.
- The push comes as Compass pursues an exclusive coming‑soon pact with Rocket Companies and Redfin and eXp signs non‑exclusive deals with Realtor.com, Homes.com and ComeHome.com.