Overview
- Zillow announced Zillow Pro on July 9, 2026, a nationwide paid membership that bundles My Agent invitations, Follow Up Boss CRM integration and an AI “Likely to List” tag to surface high‑intent contacts.
- My Agent lets agents invite buyers and sellers to connect on Zillow so agents see what those shoppers are browsing, saving and searching and shoppers can message or book tours directly from their search.
- Zillow says nearly 20,000 agents used the product in beta and reported that connected buyers were more likely to meet their agent in person and to progress in their search, though the company frames those figures as reflecting higher intent rather than proven causation.
- Zillow Pro also adds a premium agent profile, branded listing links and workflow tools, and in supported MLS markets agents can search, share and track listings inside Follow Up Boss with their branding on links.
- Zillow is pitching the tool against flat transaction volume and higher rates by arguing that tapping its large audience — which the company says includes about 70% of U.S. buyers and sellers — can help agents reactivate past clients and prioritize outreach.