Zillow Debuts 'Zillow Preview' to Open Pre‑Market Listings With Five Major Brokerage Partners
The company positions the public pre‑marketing feature as a transparent alternative to private networks, pledging compliance with local MLS rules.
Overview
- Zillow announced Zillow Preview, a program that makes coming‑soon listings publicly visible on Zillow and Trulia in partnership with Keller Williams, RE/MAX, HomeServices of America, Side and United Real Estate.
- The companies expect preview listings to appear starting in April 2026 on Zillow, Trulia and participating brokerage and agent websites.
- During the preview period, listings receive elevated placement and brokerage branding, buyers can discover, save and share properties, and listing agents see metrics on views, saves, shares and tour requests.
- Listing agents are not charged for leads from their own preview listings, and if a preview‑generated buyer closes with a Zillow Preferred agent the listing agent receives a referral equal to 10% of the buyer’s agent commission.
- Zillow says the program operates within local MLS frameworks and aligns with its updated Listing Access Standards, with preview listings appearing on Zillow, Trulia and the listing brokerage’s sites rather than across all portals.