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Zillow and Blizzard Unveil 'Zillow for Warcraft' to Showcase Player Housing

The microsite delivers immersive, non-transactional tours that celebrate community-built homes ahead of the March 2 Midnight expansion.

World of Warcraft Player Housing
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Hero image for World of Warcraft and Pinterest's Player Housing Collaboration.
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Overview

  • The curated site is live with player creations and Blizzard-built homes presented with Zillow’s 3D Home and SkyTour-style visuals.
  • The experience is purely exploratory with no buying or selling, no prices, and no Zestimates.
  • Players can unlock free cosmetic items for their in-game houses, including a Zillow‑inspired doormat, by visiting the site.
  • The launch is part of Zillow’s 2026 Someday Starts Today brand platform and is amplified through paid social and creator partnerships on Reddit and TikTok.
  • Midnight, World of Warcraft’s next expansion that introduces player housing, goes live March 2, and the microsite will add new community homes over time.