Overview
- Zero Waste France published a critical report in mid-June 2026 saying the ReUse pilot has under-delivered on scale, choice and execution, calling the start a “faux départ.”
- The experiment, which launched in June 2025, operates in four north‑west regions and now covers roughly 350 supermarkets versus earlier hopes for as many as 750 stores.
- Field checks and the NGO’s audit found stores average about nine reusable product references, frequent broken or missing bottle-return machines and poor in‑store signage that leaves consumers uninformed.
- Zero Waste documented steep price gaps for reemployable glass items that are sometimes two to three times higher than single‑use equivalents even before adding the small deposit.
- Citeo has declined to comment publicly and will publish a consolidated 12‑month evaluation at the end of June 2026, a report that will be watched for answers on scaling, pricing and logistics to meet the Agec law reuse targets.