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Zendaya’s The Drama Crosses $100 Million Worldwide for A24

Overseas turnout powered by a star-focused campaign broadened the audience.

Overview

  • The Drama has cleared the $100 million global mark, with about $60 million from overseas markets and roughly $40 million from the U.S., according to trade tallies.
  • The film has now topped Zendaya’s prior non-franchise hit Challengers, which finished with $96.1 million worldwide.
  • Made for a reported $28 million, the Square Peg production has already covered its costs through box office and international presales, per industry reporting.
  • International play has been a standout, with A24 opening records in the UK, Turkey, Mexico, and Poland, and strong cumes in the UK ($10.6M), France ($5.3M), Italy ($5.2M), Germany ($3.4M), and Australia ($3.4M).
  • A24 leaned on wedding-themed events and high-visibility appearances by Zendaya and Robert Pattinson, which research showed drew a young audience that skewed 60% women and 80% under 35, and analysts now project a final total between $110 million and $130 million.