Overview
- Prada Beauty officially announced Zendaya as the global face of its Paradoxe fragrance line on July 29, launching the new Paradoxe Sweet Chemistry edition and a global campaign.
- Paradoxe Sweet Chemistry is billed as a fruity‑floral Eau de Parfum created by perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu with key accords of blackcurrant syrup, orange blossom absolute, and a neroli milk accord.
- The campaign film was directed by Academy Award winner Barry Jenkins and presents Zendaya in a series of stylized vignettes that the brand says highlight complexity and multidimensionality.
- Coverage and Zendaya’s interviews stress authenticity: she first wore Paradoxe at the 2025 Met Gala, has used Prada Beauty products on recent press tours, and says the scent became a personal signature.
- Prada is pairing Zendaya with her husband Tom Holland, who already fronts the house’s Paradigme fragrance, and initial reports note high demand for Sweet Chemistry with early sell‑outs and retailer restock alerts.