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Zendaya Channels Athena With Jacquemus and Trussardi Looks on The Odyssey Press Tour

Her curated couture and vintage outfits are being used to tie public appearances to her role and shape the film’s visual narrative ahead of its July 17 release.

Overview

  • At a London photo call on Sunday Zendaya wore a custom ivory Jacquemus column gown with a halterneck, a super-low back that ties into an attached headscarf, and large gold disc earrings by Baron London.
  • Stylist Law Roach posted images on Instagram of Zendaya in a flowy vintage Trussardi Spring 2006 gown with metallic beadwork paired with jeweled Christian Louboutin sandals and framed the look as giving “goddess” vibes.
  • The London appearance saw Zendaya on the photocall with director Christopher Nolan and principal cast members including Tom Holland, Anne Hathaway, Robert Pattinson, Lupita Nyong’o, and Samantha Morton as the promotional tour continues.
  • Fashion choices follow a pattern of method dressing by Zendaya and Roach, using tunic-like drapery and a white/ivory palette to link red-carpet looks directly to her character Athena and to shape early public perception of the film.
  • Design houses and heritage pieces are central to the rollout, with custom Jacquemus, archival Trussardi, Baron London jewelry, and Louboutin shoes forming a coordinated visual strategy that will continue through the July 17 release.