Overview
- ZDF drew about 7.39 million linear viewers and secured roughly 52.2 percent share in the 14–49 demographic for the France–Norway World Cup broadcast according to preliminary AGF SCOPE figures.
- ProSieben's primetime film attracted only about 110,000 viewers and recorded approximately 1.4 percent in the 14–49 demo, placing the channel below several niche broadcasters that evening.
- Das Erste kept significant non-sport audiences with crime programming, with 'Nord bei Nordost' reaching around 3.18 million viewers and a replayed 'Tatort' drawing about 1.95 million.
- All cited numbers are preliminary weighted linear-TV metrics from AGF SCOPE and do not include viewers on MagentaTV or livestreams, so total cross‑platform reach for the match was higher than reported.
- Broadcasters and advertisers are already adjusting schedules and ad plans because repeated match-night swings are concentrating live linear audiences on public channels and weakening commercial primetime performance.